Social Media Employee Guidelines & Participation
Last Revised: May 23, 2019
Alliances Management recognizes that employees use social media tools as a dynamic way to connect with clients, share information about our company, and share industry or career insights. Please review this document and use it as a guide for your participation on social media platforms.
As an Alliances Management team member, you are viewed by our clients, partners, and other outside parties as a representative of our company. Whether or not you specifically reference or discuss your work, your participation on social media platforms reflects on Alliances Management, whether positively or negatively.
Since the term social media is used in a number of ways, we want to make sure you understand what we mean when we say “social media.” Social media is any tool or service that facilitates conversations over the internet. Social media applies not only to the big names, such as Facebook and Twitter, but also applies to other platforms that include user conversations such as YouTube, LinkedIn, Reddit, discussion forums, personal blogs, and wikis.
Whether or not you’re acting on behalf of Alliances Management, or using your personal social media accounts to talk about our products or our business (e.g., projects, events, company content, and initiatives), always use good judgment and remember that you are still representing the company and brand.
We also value being a social business and recognize the benefits your social contributions can bring to our brand and the success of the company. If you so choose to be active online to share content about Alliances Management, the following are some important guidelines. Social media is rapidly changing, and these policies will evolve along with it.
What You Should Do
- Be Courteous. Treat others the way you’d like to be treated. There is no room for bigotry, racism, prejudice, misogyny, or hatred in our company or on our associated social media accounts.
- Get Approved. To use Alliances Management-owned social media accounts, logos, photos, videos, or other digital media, you must first be approved and follow any training or tools that may be provided. Contact the Alliances Management IT Manager if you have questions.
- Respect Privacy. Respect the privacy of employees, clients, contractors, and partners, by keeping their personal information secret and safe (e.g., addresses, phone numbers, credit card information, etc.) Protect yourself by being careful about what personal information you share online.
- Double-Check Before You Post. Social media lets you communicate incredibly fast and your message could go viral in seconds. This makes it difficult to fix inaccurate messages once you’ve shared them. The best thing to do is double check all content before you share it, both for accuracy and to make sure it fits into Alliance Management’s social media strategy. Only post content that you would feel comfortable showing up in your boss’ inbox, your coworker’s Twitter feed, or the front page of a major news site.
- Be yourself. Represent yourself as your real position in the company (if you’re not the VP, don’t say or imply that you are) and stick to your area of expertise. Only write about what you know. When stating a subjective opinion, state that it is YOUR opinion and not necessarily the view of Alliances Management.
- Keep Your Personal Profiles Updated. If you choose to identify yourself as an employee of Alliances Management on your personal profiles, and you later leave the company or your role changes, update your profiles to reflect that change.
- Participate in Tagging. When posting about Alliances Management or related events and topics, take advantage of appropriate hashtags or include @ usernames to tag related people and organizations.
What You Should Not Do
- Don’t Post Confidential Information. Don’t post sensitive, private, or confidential information related to Alliances Management or any of our clients. This includes unannounced information, internal finances, company strategies, dollar figures or forecasts, unreleased documentation, and more.
- Don’t Post Without Permission. Do not share photos of, or details about, clients or coworkers without their permission. Never share personal information about our clients or coworkers.
- Don’t Be Negative. Don’t slam or badmouth Alliances Management, our competitors, clients, contractors, coworkers, vendors, or partners. Don’t post comments that could be perceived as harassing, threatening, retaliatory, or discriminatory.
- Don’t Post Legal Details. Don’t post any legal information, including anything to do with a legal issue, legal case, or attorneys, without first checking with a member of our legal staff.
- Don’t Tinker with Company Graphics. In order to maintain consistent messaging and branding, don’t create your own graphics (such as logos) to post to social media. Only use company provided graphics or reach out for approval before posting your own graphics.
- Don’t Forget About the Background. If you take photos at an event, check to verify that there isn’t any sensitive information in the photo, even in the background, before you post it to social media.
- Don’t Make Account Changes. Alliances Management social media accounts belong to the company. Any handles, usernames, or passwords should not be changed without prior permission from the company.
Overall: We want social media to be a fun and informative experience for everyone involved. Be kind, courteous, and respectful of others. Always remember that your activity online reflects upon your character and that of Alliances Management. If you’re not sure, or you feel hesitant about posting something, simply don’t post it.
Please contact firstname.lastname@example.org with any questions or concerns.